Usually when Whole Foods gets political, the issue is about something ike plastic bags or seafood sustainability. But the latest political cause for Whole Foods, at least here in New Jersey, isn't on the Al Gore agenda at all. It's about relaxing current New Jersey liquor license rules that only let a person (or store) hold two liquor licenses in the state.
Whole Foods is mobilizing customers to demand beer and wine in their stores by telling their state legislators to support S-1691/A-2892, which would remove the two-license limit for stores. They're getting the word out by leaving petitions and postcards in their stores, advertising (on our website, for example), and even talking about it on the hold message you get if you call the store and have to wait for an answer. And just so nobody thinks either you, or Whole Foods, are a bunch of louts, the liquor license mobilization is framed in culinary terms.
Whole Foods Market believes that beer and wine are a part of the food experience and that our customers want to be able to purchase beer and wine when shopping for groceries.
The two Whole Foods stores in New Jersey that hold liquor licenses are in Madison and Middletown. Montclair had a license, but sold it to Amanti Vino on Church Street, which freed up Middletown to apply for a license when that store opened.
Apparently this is a political cause Baristavillians can embrace. "We've had tons of signatures," says Rachel Bogan, marketing director for Whole Foods in West Orange, who has been collecting about 100 signatures at her store a week since December.
If you want to join the fight, drop by a Whole Foods store, or just write your local state legislator. If you're in Montclair that's Senator Nia Gill, Tom Giblin or Sheila Oliver. If you're in West Orange, that's Richard Codey, John McKeon or Mila Jasey.



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>>>Whole Foods MarketĀ® believes that beer and wine are a part of the food experience and that our customers want to be able to purchase beer and wine when shopping for groceries.
Whole Foods is absolutely right. NJ laws surrounding the sale of beer and wine are antiquated.