Do you want your kid to be the only one on the block without a flip phone? Seriously. If here in the overachieving suburbs we're all about getting our kids through the eye of the needle into Harvard, how can you even think about sticking poor Junior with substandard equipment? We thought our parents were obsessed with trying to keep up with the Joneses, but it's the Baby Boomer generation that has really become unhinged.
Our own Melissa Rayworth, mother of two, has penned a long piece for Babble about the spending excesses of today's parents.
We're talking $70 for mommy-and-me Mandarin classes and $7,000 for summer camp, cell phones for fifth graders and iPods for eight-year-olds. Not since the Depression have Americans saved nothing at all. And always, always, parents speak of buying truckloads of consumer goods -- kid-friendly groceries, kid-centric versions of family staples like bath products, even furniture -- much of it emblazoned with Elmo, Thomas, SpongeBob, Spider-Man and the rest of their intensely marketed brethren.
And why?
What's oddest is that parents seem to know they're being unwise with their money, but they're doing it anyway. It's junior high redux: Everybody's doing it . . . because everybody's doing it. When it comes to parenting and purchasing, the definition of "necessity" has expanded to include just about everything.
If all the other kids jumped off a bridge...
Are you guilty of overindulgence? Or are you so cheap -- like this Barista -- that when you take your kids to Disney World, you make them go to a $5 a person rodeo instead of the Magic Kingdom. Boy oh boy did I feel guilty about that. But when I read stories like this one, I feel like a genius.
(Steiff Elephant, $16,000 on Amazon.)



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Duh!!!
How else are we to get the little ones to love us?