Baristaville’s newest celebrities aren’t Russian spies, nor do they have their own show on Comedy Central, but they can bake a mean cupcake.
CupcakeStop’s Montclair location is one of the first storefronts the company has opened, in addition to their cupcake trucks throughout New York City.
The store opened its doors at 1 Greenwood Avenue, the former location of Flour Patch Bakery, on July 15, but CupcakeStop have been operating their main bakery there for the last six months, Todd Marcus, CupcakeStop’s director of operations and sales says.
Not only are their baked-from-scratch cupcakes rich, moist and delicious, they also came in unique flavors like French Toast with or without bacon, Peanut Butter Cup, and Oreo, which are just some of their 75 flavors. They have also added mini cheesecake cupcakes, which were already sold out by Friday afternoon.
CupcakeStop is also gaining attention from the TV world. Cupcake Wars from the Food Network and Food Feuds, a show hosted by Iron Chef Michael Symon, have both reached out to them. 
“We’ve been contacted by the producer and the casting director e-mailed us about three weeks ago,” Marcus said about Cupcake Wars. “They want to put us on for the second season, right now we are just waiting for a callback and when they can schedule us for filming.”
CupcakeStop recently finished filming for Food Feuds. Their cupcakes took on the Zagat Guide’s 2010 best-rated cupcake in New York City. The episode is expected to air the end of September.
Overall, CupcakeStops’ top sellers in New York and New Jersey are Red Velvet, French
Toast and Funfetti (a cupcake with sprinkles mixed in the batter).
“It only seemed natural to bring our product to New Jersey,” Marcus says. “Business has been better than expected.”
CupcakeStop also offers homemade cookies and brownies. “We put a lot behind developing recipes,” Marcus says. “No compromise and no cutting corners.”
Although CupcakeStop will be in the mix with many other bakeries in Baristaville, Marcus says their product will stand out and speak for itself.
“We use the finest ingredients, which does cost more, but that really comes through in the baking and customers rave about it,” he says.
All bakers are also classically French trained. Marcus says they are really picky about who does the baking.
CupcakeStop is also unique in the fact that it offers nationwide shipping of its products. It is also the first cupcake bakery to ship internationally.
Marcus explained that one of the reasons their bakery is so popular is because of social networking sites like Facebook and Twitter, where they have a total of 18,000 followers.
Right now, current pricing for full size cupcakes are $2.50 each. Brownies are $2 each and three cookies are $2.
Location: 1 Greenwood Avenue
Phone number: 973-744-2400
you can almost hear the air leaving the balloon of this ridiculous trend as we speak.
Had the French Toast with bacon cupcake. Delicious!!
Cupcakes are great….perfect single-servings, and the different flavor these shops allow for something for everybody.
Can’t wait to try! This place has GOT to be better than that place on Church Street, which has a better location but has dry, gross cupcakes.
$2.50 per cupcake? As I said about the other overpriced cupcake place: you’ve got to be kidding.
Oh, I’ll have to give this a try. I too was disappointed by the cupcake place on Church Street. They look good, but are so dry and bland. I do appreciate that they are open late, though, as it is great for an after-movie snack. If only they could improve the actual cupcakes….
Speaking of hours, what are the hours for Cupcake Stop? They list the hours on the site for their other locations, but not Montclair.
And $2.50 isn’t that bad for a cupcake. I pay a dollar more at Sweet Ave for their speciality cakes.
i haven’t been to the brick & mortar location but the truck was near my office in nyc – the one i chose was mediocre at best. and i’d totally take $2.50 though- crumbs are close to $4 (of course, they are utterly gigantic and delicious).
Yum!
The CupcakeStop has deliciously light, airy cupcakes in a variety of fun flavors. They are smaller in comparison to the cupcakes at Crumbs. The mini sized cupcakes are great treat for a $1.00, and won’t break your diet.
I highly recommend the Cupcake Truck, especially the brownie cheesecake cupcake.
So in the last year we’ve had, let’s see, a frozen yogurt shop, gellato (sp?) shop, candy “boutique” (sorry, but just because you’re charging $5 per quarter pound, doesn’t make the ju-ju bees gourmet), and now two cupcake shops open up in town.
No wonder there’s an obesity “epidemic”; at this pace, the desert shops are going to outnumber the actual restaurants.
(not that the 4 or 5 burger joints that opened in the last 18 months are all that healthy, either)
I do not agree that this is a ridiculous trend – a cupcake made with real butter in the cake and frosting is a culinary wonder, one of the most delicious things on earth. Some places really know how to make them the right way, and I look forward to trying this place.
I will say that this is an extremely saturated market. There are cupcake places everywhere, but, again, not all of them have it right. $2.50 is average (and I don’t need a huge cupcake for $4.00.)