You’ve got to marvel at a new business that shies from advanced publicity for fear of being swamped by buyers on opening day!
In the case of Millburn’s new homewares and lifestyle store, Seed 387, their confidence looks like it was justified, given that impatient prospective customers were battering on the doors ahead of opening earlier this month.
The store, which has a downtown SoHo/Brooklyn vibe, stocks a stylish, funky-edged range of soft furnishings, kitchenware, furniture, jewelry, home and clothing accessories. Millburn’s taste in décor is typically seen as a little more conservative than neighbouring Maplewood or Montclair, but Seed 387’s partners Judy Rudman, Nancy Levy and Andrea Gabay think the town will lap up the look, “People are happy to see this style here,” said Rudman.









