Want to achieve Beatle-like success? First you’ll have to learn to think like one of the Fab Four.
“The Beatles were no accident. They wanted to be big. Bigger than Elvis. Bigger than anyone who went before, or came after,” say Richard Courtney and George Cassidy — the authors of Come Together: The Business Wisdom of the Beatles.
Courtney and Cassidy will sign copies of their new book (released today) at Words bookstore in Maplewood, located at 179 Maplewood Ave, on Thursday, March 31 at 7:30 p.m.
Come Together offers insight and motivation from the most successful rock band of all time and shows why the historic rock band is the ultimate business case study.
You can find out more about the book and its authors at http://beatlesbusiness.com.
No specific offense intended, but somehow “The Beatles” and “Business Wisdom” don’t seem to strike an harmonic chord in my addled mind. Not that it isn’t easy for musicians to go broke — Willie, ya’ listenin’ — but when you make ten squillion dollars selling records it shouldn’t take a Warren Buffett to hang on to at least some of it. Agreed, they had the sense (or they listended to someone who did) to eliminate as many of the middle-men above them as they could (they might also have been the only act with the clout to do that) which certainly increased and protected their fortunes; but I don’t think HBS will be writing case studies around them anytime soon.