Wine merchant and social media star Gary Vaynerchuk (aka @garyvee) will be at Watchung Booksellers Monday night touting his new book, “The Thank You Economy.”
I downloaded a sample of it from the iBook store the other day to check it out. I had to force myself not to download the whole book so I could get a signed copy at Watchung Monday night.
Vaynerchuk is not without confidence. He reminds me a little of the hero in “Limitless,” the new movie about a character who becomes supremely smart — and cocky — after discovering a new drug. And what Vaynerchuk claims to know is nothing less than how the internet has changed business relationships and what you have to know to survive in the new economy, which is a lot like the old one with Ma and Pa corner stores.
Although the book starts with an anecdote about young Gary watching in astonishment when a cashier in his father’s liquor store refused to honor a customer’s coupon and thus lost the customer for life, GaryVee says, “I didn’t write The Thank You Economy to encourage businesses and brands to be nicer to their customers.”
I wrote it because what I believed was true back then is turning out to be even truer today. I’m intuitive that way. It’s why I knew I should sell all my baseball cars and go into toy collectibles; why I launched WineLibrary.com in 1997 when nobody thought local liquor stores belonged online; why I decided to go all in on Australian and Spanish wines in 1999 when everyone else was still obsessed with France, California, and Italy. It’s how I knew to use Twitter from the get-go, and video blogging was going to be a big deal. And it’s why I know I’m right now.
Certainly seems like it would be worth $22.49 to get a whiff of that. Monday, March 28 at 7 p.m. at Watchung Booksellers, 54 Fairfield St., Watchung Plaza, Montclair.
is it me or does this sound like someone who wrote a book because nobody listens to him when he speaks? I’d like to thank him for putting Yellow Tail, Alice White and Penfolds on the map. Without him going “all in”, Im afraid that nobody would ever taste the grapes from the 4th largest exporter in wine in the world. At least he didnt take credit for inventing the internet, because that might sound far fetched
The book is written in ALL CAPS.
Lexia from Alice White is amazing! (yes, I am picking up a comment and going on a slight tanget) Lexia is sweet with apricot notes – my favourite wine to pair with Thai food. (perhaps some wine merchants on East Coast will get the Aussie groove on and bring Lexia east.
“The book is written in ALL CAPS.”
But are all the words hyphenated?
I am not claiming to be a wine expert (just a constant and long-standing consumer), but it is my experience that Australian wines have been around and available just about everywhere in America since at least the 1980′s, and I recall buying bottles from some of Penfold’s more expensive bins maybe 10 years before that. Spanish wines have also been available for a long time — not necessarily the smaller, more artisanal winemakers whose sales really have flourished only in the last 10 years or so — but the everyday Riojas, Tempranillos, and Garnachas have been available for decades. I do shop Gary’s online — but I can also find good or better values and both Bottle King and Total Wine.
I still remember a quote from a wine maven of the 70′s who summed it up perfectly: “Most wines are good; some are just
better than others.”
“but I can also find good or better values and both Bottle King and Total Wine.”
and = at — sorry, hit Submit before proofing. Need more coffee and less wine.