Excuse me for a moment, fellows. I need a word with the women of Baristaville. Ladies, I put my question to you bluntly — are you wearing the right bra?
Unless you’ve been properly measured by a professional, and taught how to put it on (it’s not just about fastening it, you know), chances are you’ve got the wrong size, cut and foundation for your own unique body. You’re probably also wearing it wrong. No matter how pretty the print, racy the cut or designer the label, if it doesn’t fit, it’s not doing you any favors. Let’s face it, one woman’s bra is another woman’s cleaning rag.
But fret not, Montclair’s undergarment Queen, Deborah Furr, of Johari can help, and come September, she’ll be in a bigger, better space, taking over Semplice’s rapidly emptying, high-profile square footage at 465 Bloomfield Avenue.
Furr, who has been in her current space on South Park Street for 11 years, has been searching for the right store for the past five. She is going from 575 square feet to 2,000, and actually looking at a decrease in the price, per sq. foot. “I’m saving around $14 per square foot. Rents have come down in Montclair,” she said. “Bloomfield Avenue is now cheaper than Park Street, with the exception of Grabowsky [Development]. He wants $35 a sq. ft. for the Bloomfield Avenue stores, and those are sitting empty.”
Johari’s expansion will feature more of all the popular lines that her customers have been requesting, but which Furr had no room to carry. “My current space has been too small for a long time,” she explained. Furr said they’d now have space to offer a really well-rounded selection of lingere, including plus sizes, and a new line of resort wear from designers like Tommy Bahama. They’ll have sleep wear, body shapers, hosiery, accessories, and all the things a woman needs to support and enhance her various body parts.
Regardless of what stage of life you’re at, whether you came of age in the 60′s and 70′s, where bras were burned rather than fitted, pregnant and preparing for breastfeeding, have a tween daughter who is just entering the mysterious world of womanhood, or anywhere in between or beyond, Furr and her staff will help you get it right… and come September, you’ll have even more of a choice.
