Nope — it’s not another lost pet in Baristaville. It’s a new business on South Fullerton Ave., specializing in the Full Monty of hair removal — Brazilians. Here’s how Pretty Kitty (and what do you think of that name?) describes its signature service:
The Brazilian wax basically takes it ALL away sometimes leaving just a tiny strip of closely shorn hair in the front (which is then referred to by some as a “landing strip”, a “playboy” or inverted “v”).
Is it surprising that there’s a national chain devoted to helping women (and men) bare all? Well, the practice of completely removing more and more hair down there has been steadily growing since the 1970s, with some studies showing pubic hair might even be going extinct! Of course, waxing was also in danger once, too — remember when Corzine wanted to ban it? And there’s also this trend — Brazilian, with a side order of bedazzling.
Mention hair removal and you’re sure to get lots of different reactions. Some folks (the ones in Camp Keep It), prefer more hair as opposed to bare for reasons including — “it grows there, so why take it all off,” “I’ll look like a child/Barbie doll without it,” and “it’s there to help reduce friction.”
Others (in Camp Go Bare) love the “clean, smooth feeling,” “the fact that nothing pops out when you are wearing a bathing suit,” and “it makes my partner wild for me.”
If you find yourself in the latter camp, Pretty Kitty Wax Salon offers a relaxing, fun (as much fun as having short little hairs yanked out can be) environment with pain kept to a bare minimum. If you ever had a traumatic waxing experience (think The 40 Year Old Virgin), Pretty Kitty’s estheticians use a special technique that allows for a complete Brazilian in 10-15 minutes, utilizing a soft Italian crème wax specially formulated for sensitive skin, versus a hard wax, and offer products that can reduce both pain and ingrown hairs. Men can have brows, back, chest, neck and most common body areas waxed — but no male Brazilian.
Waxing pros:
The area stays smooth for weeks
Hair comes back finer, thinner and slower with each waxing
Hair is removed from from areas otherwise difficult to reach with a razor
Waxing cons:
It can be expensive (Pretty Kitty’s full Brazilian is $59 and their bikini wax is $35 — but buying multiple treatments is cheaper with a package)
Still painful for some
Risk of ingrown hairs
So, what camp are you? Have you tried Pretty Kitty? How do you think the business will go over in the Montclair area?
Pretty Kitty Montclair NJ location
5 South Fullerton Avenue, Montclair
(973)-509-PURR (7877)
I’ll have to start reading Baristanet with a plain brown wrapper over my screen.
My husband and I walked past it on Saturday and thought it was a brilliant idea for a name. We got a chuckle out of it. He wanted to go in.
I do like the name and the decor.
This has been the subject of hot debate on my friend’s Facebook page, Montclair Unmoderated, and even the Watercooler. I think the name is mildly amusing but many are outraged about it, because- “it’s in bad taste” or “what should we tell the children?”. I was thinking some would have a feminist objection to it, but no one has actually voiced that. Some seem angry about Brazilian waxing in general. Some just think the name is tasteless. It has instigated much eye-opening discussion on a very provocative subject. All in all, the place is getting fabulous publicity and I think they could be very successful.
Oh please, tell the children the truth, what’s the big deal? I think the name is cute.
The children? Oh get over yourselves. Tell the children it’s a women’s waxing parlor.
I have no problem telling my girls that it’s a place women go to wax their hair down there, but the name is awful and sleazy. Why do I need to explain to my young girls that people call a women’s private part a kitty, or the P word.
Doesn’t Kitty sound better than “female pubic area”? And it’s definitely a better name than No More Bushy Beavers. I hope they do well.
Tell them it’s where women go to wax poetic.
Just tell them that the owner is a cat lover.
Wax poetic? I like it! Honestly, I don’t see where the cat references are so sleazy. There are worse names for female (and male) genitalia.
As far as the kids, you can tell them anything from “it’s a salon and I guess the owner likes kitties” to a frank explanation about people removing body hair from various places. I think the adults are making way more of this than the kids, who mostly won’t even notice it.
As the mother of three girls, I have no idea why people are making such a big deal about this (honestly, with all the things thrown at our kids today???). The older ones can handle it, and the younger ones will have no clue about the play on words (and why would anyone go out of their way to explain it to a young child who otherwise wouldn’t have a clue and wouldn’t care?). I may roll my eyes at the name and think it’s a poor choice, but it’s just not worth this kind of angst.
Children will feed and model their own behavior off their parents’ reactions.
If people are so volatile that they are outraged over this place then maybe they shouldn’t be raising children.
And $60 for a lower pain brazilian seems like a good deal.
hrhppg,
I’m not upset about a Brazilian waxing place in town. I thin it’s great to have a local place for women who like it. What I don’t like is the porn-style name of the place.
I agree the name is a bit questionable but perhaps that’s what gets ladies in need of the full monty in the door. Although “No More Bushy Beavers” does have a nice ring to it..
Porn style name.? GG we have to get you some new porn girl.
Must…not…comment…
Johnny Carson and Raquel Welch could have a field day with this one. In fact they did!
Porn style name ? Really ? A term like kitty is not porn. Now I’m worried a generation of girls are being raised in some talibanesque fear of discussing their bodies, or that their bodies are naughty or dirty. Bad enough we have a congress tossing around horrid phrases that start with ‘legitimate …’
Wow GG way to take back women’s causes a few generations. Even my grandmother who grew up thinking domestic violence was how couples communicate wouldn’t be bothered by Pretty Kitty.